We often get asked whether lab diamonds have the same lasting power as traditional mined ones - and the answer is, of course! Diamonds are identical in chemical, optical and physical properties, irrespective of where they come from. You can be sure that diamonds in our jewelry will look, feel, and last exactly the same (if not better), than a mined diamond.

Fun fact - no diamond actually lasts "forever". All diamonds actually have a shelf life of (only) a few billion years! After that, they transition into a lower energy structure call graphite. But a couple billion - we think that's good enough to be called sustainable shopping.