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“They are real diamonds. They have the same optical, chemical, thermal, and physical features.”

Matthew Hall, Director, Gemological Institute of America (GIA)

The Federal Trade Commission “no longer defines a “diamond” by using the term “natural” because it is no longer accurate [...]". The Commssion agreed that "the fact that diamonds exist in the soil of Earth” is “not a necessary attribute" for what should be defined as a diamond.

The US FEDERAL TRADE COMMISSION